A Harley Motorcycle

April 16, 2008 BMW has applied a lot of resources to its F1 effort in the last two years and is reaping the improved brand values of the success of the BMW Sauber F1 team, which has closed the gap to Ferrari and McLaren at the pinnacle of motorsport. BMW Motorrad (motorcycles) is already in the middle of a broad-based model initiative, and it declared its hand last night in the toughest category of all – superbike territory. The company’s first entry into the area will be the S1000RR, a 1000cc four cylinder that looks a treat, at least based on the racing prototype shown overnight in Munich...

Tags: BMW

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